According to StatCounter, a firm that analyzes web traffic, Google dominates the search engine market. It has an 81 percent market share on desktops and 94 percent on mobiles. Appearing high in search results is critical for businesses; therefore, websites are constantly striving to maintain and enhance their Google search rankings.

In May of last year,Google indicated that the next forthcoming adjustment in 2021 will be related to website performance, or how quickly a page loads in the browser after a person navigates to the site.
It has been a major factor for some time, thanks in part to the explosion of mobile usage. As a result, it is prioritized by Google's algorithm.

Google's announcement about the imminent search ranking improvement highlighted Core Web Vitals. It is a set of measurements that quantify the "user experience" of a website.



The first metric determines how long it takes the website to load its most prominent piece of content, which could be an image, video, or huge block of text.
The second criterion assesses how quickly a website becomes responsive after the user navigates to it.
The third metric measures how much a website's layout changes during the page loading process. This issue, known as "cumulative layout shift," is what creates the annoying feeling of having the text you're reading abruptly shift out of view.

In the future, page performance will become increasingly critical for determining search rank.

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